Advertisement Review

https://www.youtube.com/watch?v=Jlgxeol3e9c

This advertisement takes you down the field as the perspective of a pro football player (ethos) and gives you the feel of the grit and work (pathos) that is put into every second of the game. It starts as a defensive player starting on the line of scrimmage, breaking through and getting a sack, then jumping the linemen to tackle a running-back.  Then it shows a hit against a wide receiver,  and breaking a block from a lead blocker in the snow, to causing a fumble.  Then an offensive player runs the ball down the field where he is stopped near the end-zone and must push through the end-zone. Nike uses the passion and emotion of the game of football (pathos) to sell their product, possibly inspiring people to play or saying that it is possible to play football and make these plays with Nike gear (logos).   

Comments

Post a Comment

Popular posts from this blog

Documentary Reflection Questions

1.  A scene that really got to me was the moment when the vigilante group was stopped by Mexican military officials and was told to hand over their weapons.  They were going to give in to the demands, and then the people of the village broke out in outrage.  They demanded that the weapons be returned and for the military to leave.  This was eye opening because it showed how little the Mexican people trust their own government to protect them.  It also showed how if enough people band together for a common purpose, they can accomplish the unthinkable. 2.  What surprised me was the sad ending to the vigilantes.  When their leader was injured the whole organization fell apart.  They raided homes, and cartels put on their uniforms and committed atrocities around the area.  They fell apart and became the thing they were trying to end. 3.  My questions that linger with me are, what other vigilante groups are popping up around Mexico and did they have any better success?  After the film I
Read more

Football Concussions

I was a football player for eight years and I have seen the injuries, the concussions and the brutality of the sport.  During the time of my playing there were intense conversations going on in the world about the safety of football, and one of their main concerns was concussions.  Being A football player at the time I could give less of a crap about getting a concussion, and many of the other players would most likely agree.  Football players do not care if they get injured or if they get a concussion, because they just enjoy the game.  An old coach once said to my team that, a football game is the only time you can legally hit the shit out of someone, so hit em as hard as you can.  These words still have impact on me today and fuel my defense for the sport.  I would hate to see my favorite American sport get banned because someone who has never experienced the glory of football, said it was too dangerous.  I also hope it does not die because parents are too afraid to let their kids h
Read more

A Fun But Unpopular Pastime

Around the start of my high my family and their friends introduced me to a little game called Dungeons and Dragons.  In the beginning I was skeptical and I did not know what I was doing and then they told me that I had to create a character.  I chose to create a barbarian, which looking back was not a good idea to start with because of all the responsibility that class entailed, not to mention the math for all the attacks I would be doing.  I was the powerhouse of the party playing a key role in battles, but had little skill for much else making the experience a little less than it could have been.  In my next story I played a dwarf spell sword maned Geoffrey.  I had a bunch of neat skills, such as convincing people to give up information they might not otherwise share and teleportation.  It was my first real go at a character I liked, and could role play.  I gave him a very formal personality so that he could pose as some noble from the area, which could be good or bad.  He was armed
Read more